Open letter to Blue Apron from a dyslexic guy:
Your instructions look cute and fun… They’re well designed for someone without a learning disability. To me… they are a confusing mess:
![]() “Blue Apron makes cooking fun and easy.” (For people without learning disabilities) |
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Anyway… thank you, we did enjoy trying the service. However, when my wife is not helping me navigate your instructions I am left angry and embarrassed.
Further, I can’t find any auxiliary ways to learn or get direction. You could easily provide links to videos that show the directions without the awful back-to-back vague “recipe”.
I, like many people, learn differently and a lot of people process information differently. You should help people like me have fun with your product by providing different ways to ingest your information.
So sadly I am canceling… I’ll come back if you guys fix this a bit. Startups are hard! I know! I’ve done a few. I hope you guys can help folks like me and I will become a loyal customer.
PS: This is exactly why I don’t bake. Oh and I love to cook.