Open letter to Blue Apron from a dyslexic guy:

Your instructions look cute and fun… They’re well designed for someone without a learning disability.  To me… they are a confusing mess:

“Blue Apron makes cooking fun and easy.” (For people without learning disabilities)

Your “knick knacks” pack is never referenced in the directions. You’re putting pictures of the ingredients that don’t look anything like what you’ve delivered. The instructions require you to flip between two sides of a page (for someone like me that’s difficult and it fucks with my head). I can’t follow directions like:  “gather the produce”.  You give me nothing labeled produce or anything that even matches a picture or what produce is.  I know what produce is but I am concentrated on following the instructions and they just scramble me. The lettering is too small on the pages, you’re compressing too much into a single page.  Why?  Hell add additional directions online if you’re worried about printing costs. Honestly, the pages are overwhelming to me and I shutdown just looking at them. It’s not fun if I don’t have my wife participating. :(

Anyway… thank you, we did enjoy trying the service.  However, when my wife is not helping me navigate your instructions I am left angry and embarrassed.

Further, I can’t find any auxiliary ways to learn or get direction.  You could easily provide links to videos that show the directions without the awful back-to-back vague “recipe”.

I, like many people, learn differently and a lot of people process information differently.  You should help people like me have fun with your product by providing different ways to ingest your information.

So sadly I am canceling… I’ll come back if you guys fix this a bit. Startups are hard! I know! I’ve done a few. I hope you guys can help folks like me and I will become a loyal customer.

PS:  This is exactly why I don’t bake.  Oh and I love to cook.