Open letter to Blue Apron from a dyslexic guy:
Your instructions look cute and fun… They’re well designed for someone without a learning disability. To me… they are a confusing mess:
“Blue Apron makes cooking fun and easy.” (For people without learning disabilities)
Anyway… thank you, we did enjoy trying the service. However, when my wife is not helping me navigate your instructions I am left angry and embarrassed.
Further, I can’t find any auxiliary ways to learn or get direction. You could easily provide links to videos that show the directions without the awful back-to-back vague “recipe”.
I, like many people, learn differently and a lot of people process information differently. You should help people like me have fun with your product by providing different ways to ingest your information.
So sadly I am canceling… I’ll come back if you guys fix this a bit. Startups are hard! I know! I’ve done a few. I hope you guys can help folks like me and I will become a loyal customer.
PS: This is exactly why I don’t bake. Oh and I love to cook.